ICC's Commission on Marketing and Advertising

Policy and Business Practices

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How does it work?

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Leadership

Task Forces

Business topics and codes

Consolidated ICC Code

Digital marketing

Direct selling

Market research

Food and beverage framework

Sustainability claims

Sustainable consumption & production

Business advocacy

Services

Opportunities

Code, Guidelines & Frameworks

Full list

To promote high standards of ethics in marketing by business self-regulation through ICC international marketing codes, and to elaborate world business views on government initiatives affecting marketing and consumer protection.

Sanders of Microsoft appointed new Chair of ICC Marketing Commission

Paris, 20 January 2012

ICC has appointed Brent Sanders, to serve as new Chair of its Commission on Marketing and Advertising. Mr Sanders leads the advertising, promotions and retail legal team at Microsoft.

New marketing code raises consumer protection standards around the world
Buenos Aires, 15 September 2011 The Consolidated ICC Code of Advertising and Marketing Communications, launched today and made globally available online, serves as the foundation for national self-regulatory systems that monitor marketing practices and provide consumers with easy access to make complaints and redress problems.

Advertising and marketing community in China adopts ICC-based code
Beijing, 14 April 2011 The International Chamber of Commerce joined its global partners and those in the Chinese advertising community to endorse the China Responsible Marketing Code, a new self-regulatory code for China.

Publicis, Microsoft and News Corp executives join ICC marketing commission leadership
Paris, 30 August 2010 ICC has appointed Eve Magnant, Vice-President, Corporate Social Responsibility Director for Publicis Group, and Brent Sanders, Associate General Counsel with Microsoft Corporation, to serve as Vice-Chairs of the Commission on Marketing and Advertising.

ICC calls for broad adoption of its environmental advertising guidelines
Paris, 16 April 2010 ICC today urged the Organization for Economic Development and Cooperation (OECD) to promote awareness of the world business organization’s codes on environmental claims in advertising and to foster exchanges of information on research regarding consumer perceptions.

Getting the “green” message right: ICC issues new environmental ad framework
New York, 26 January 2010 As more consumers consider environmental features important in their purchasing decisions, businesses have a keen interest in communicating the ‘green’ attributes of their products. Getting the message right is far from easy. To help marketers and advertisers avoid the mistakes of vague, non-specific or misleading environmental claims, the International Chamber of Commerce has produced a new global Framework for Responsible Environmental Marketing Communications.

Mexico forum promotes industry leadership in responsible advertising
Mexico City, 6 November 2009 With globalization bringing sea changes not only in the production and distribution of goods and services but also in marketing and publicity, advertising needs to be considered both within the rights that protect freedom of expression and in a context of social responsibility, a recent forum organized by ICC Mexico concluded.

ICC Marketing Commission assesses challenges and growth of digital media
Paris, 6 July 2009 Governments in both the United States and around Europe have warned digital marketers to regulate themselves and allay consumer fears about privacy on the Internet or they will do it for them, the ICC Marketing and Advertising Commission has been told.